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Meet Sydney

adventurer • photographer

Hi! My name is Sydney Hinckley! I'm a high school student who loves to travel, explore new things, take photos and LAUGH! Growing up our mom always taught us to speak encouraging words to others and especially ourselves. When we started looking around for cute uplifting, self-encouraging merchandise we couldn’t find it, so we decided to create some pieces of our own! :) My favorite affirmation is “I am loved” because it was the one thing, I needed to hear most from myself when I was stressed or in a pickle. This company means so much to me because I want to make the world a better place, one person at a time.

sydney hinckley, cofounder of upwords
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